How to Use GA4 to Track & Optimize SEO Performance

Google Analytics 4 (GA4) introduces advanced tracking features that help businesses understand customer engagement in detail.

As companies face intense competition, these insights are crucial for improving content, ranking positions and growth strategies.

Our masterclass will cover how GA4 allows for detailed tracking of customer behavior, helping marketers to create strong, data-informed, and SEO-friendly strategies.

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Here's what you'll learn:

    Main differences between UA and GA4 in context of SEO
    How to review GA4 event tracking functionality post UA to GA4 migration
    How to customize event tracking so it aligns with your SEO objectives
    How to understand GA4’s automated event tracking
    Top event tracking ideas for SEO strategy enhancements
    Considerations for GA4 integrations within typical tech stack
    Examples of using data for ongoing optimization and scaling SEO performance


You can be one of 2 lucky participants to get a
Live Review of your site during the Masterclass

Last but not least, we are giving away a GA4 conversion tracking audit worth up to EUR 2,000 (for live participants ONLY)

Here’s who you’ll learn from:

Adriana Stein, Founder and CEO of AS Marketing

Adriana is a multilingual marketing consultant specializing in creating holistic online strategies for B2B and B2C brands. Her understanding of diverse cultures allows her to create personalized campaigns for companies looking to expand globally in the most efficient way.

She loves to share her expertise with fellow digital marketers. She is a sought-after speaker at conferences like BrightonSEO and has contributed articles to well-known websites like Moz and Search Engine Journal. Adriana hosts masterclasses to help others learn how to create effective multilingual marketing campaigns.

Leigh Buttrey, Head of Client Accounts

Leigh is a senior PPC strategist with a focus on high performance PPC & social ads. She works with companies globally to help them turn their ideas into reality. She always creates PPC strategies that are intertwined with other marketing efforts such as content strategy, social media strategy & SEO - which is key for consistent messaging.

She is a sucker for data-driven marketing. Every campaign implemented is perfectly tracked so she can offer an overview on the entire campaign of what's worked and what needs to be tweaked. This data is invaluable and allows her to create and implement better strategies in the future. As the saying goes "Without data you're just an idiot with an opinion".

Real people, real results, real international market growth

“Working with the AS Marketing team has been a pleasure. The team was able to not only craft a content and email marketing strategy to help us reach our goals, but also to lead us throughout the whole implementation process with dedication and expertise. I would highly recommend them to any company looking to up its game in content marketing.”

Michele Mascolo

Global Marketing Director, Star Rapid

“AS Marketing has been very helful in developing and executing our SEO content plan. Before working with her, we didn’t know how to approach our content marketing in an efficient and cost-effective way. But from day 1, Adriana gave us a concrete plan that was really centered on the needs of our customers. Thanks to her, our organic traffic continues to increase, and with that, our user base and revenue. We’ve never worked with an SEO consultant like her before with suck a holistic and customer-centric approach to marketing.”

Anja Zschörnig

VP of Marketing, Loyalty Prime

“With the launch of the new company, we were looking for an agency to place us effectively. We started working with AS Marketing, and so far, it has been really good. Not having to micromanage the project was one of the key advantages of working with them. While it’s only been 6 months, I am sure we will have our desired results in a year. AS Marketing delivers regular content and audits, so we know we are on the right truck.

Kanika Choudhary

Brand Marketing Manager, Restructum

Say Goodbye GA4 Matrix Mess and
Hello to Data-Driven Decision Making

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