OCTOBER 24 | 5 PM CET - 11 AM EST - 8 AM PST
How to Budget your Marketing Operations for 2025
As we approach 2025, optimizing your marketing budget requires a strategic focus on enhancing your people, processes, and technology to drive maximum efficiency and performance.
In this webinar, we’ll explore how to identify and eliminate outdated practices that no longer serve your objectives, freeing up valuable resources.
Discover how to build a marketing strategy that supports long-term growth by focusing on data-driven insights, personalization, and scalable solutions.

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Here's what you'll learn:
- How to find out what’s working and not working in your current marketing budgeting
- Why an interactive reporting tool is so important for ongoing budget optimizations
- The most essential tech stack vs the growth tech stack
- Our recommendations for budget spend if you’re:
- Just starting out
- Not seeing enough conversions
- Targeting new markets in the upcoming year
LIVE Q&A: Ask all your burning questions, from the hidden costs of SEO to ROAS optimization secrets across different channels.
GIVEAWAY: For all live attendees, get a free copy of our budgeting sheet.
Here’s who you’ll learn from:

Leigh Buttrey,
Head of Client Accounts
Leigh is a senior PPC strategist with a focus on high performance PPC & social ads. She works with companies globally to help them turn their ideas into reality. She always creates PPC strategies that are intertwined with other marketing efforts such as content strategy, social media strategy & SEO - which is key for consistent messaging.
She is a sucker for data-driven marketing. Every campaign implemented is perfectly tracked so she can offer an overview on the entire campaign of what's worked and what needs to be tweaked. This data is invaluable and allows her to create and implement better strategies in the future. As the saying goes "Without data you're just an idiot with an opinion".

Louise Persson,
Head of Marketing & Ops
Louise is a senior SEO and content strategist with a focus on marketing operations, workflows and agile processes. She project manages our international marketing projects and makes sure there’s synergy between the channels, markets and different content pieces. She also coaches the other project managers in the team and ensures that our content both internally and externally is up to par.
Attention to detail is everything. Louise loves to see the big picture as much as she loves to deep dive into the nitty gritty. Holistic marketing strategies to carefully chosen words, nothing is too big or too small.
Real people, real results, real international market growth
“Working with the AS Marketing team has been a pleasure. The team was able to not only craft a content and email marketing strategy to help us reach our goals, but also to lead us throughout the whole implementation process with dedication and expertise. I would highly recommend them to any company looking to up its game in content marketing.”
Michele Mascolo
Global Marketing Director, Star Rapid
“AS Marketing has been very helful in developing and executing our SEO content plan. Before working with her, we didn’t know how to approach our content marketing in an efficient and cost-effective way. But from day 1, Adriana gave us a concrete plan that was really centered on the needs of our customers. Thanks to her, our organic traffic continues to increase, and with that, our user base and revenue. We’ve never worked with an SEO consultant like her before with suck a holistic and customer-centric approach to marketing.”
Anja Zschörnig
“With the launch of the new company, we were looking for an agency to place us effectively. We started working with AS Marketing, and so far, it has been really good. Not having to micromanage the project was one of the key advantages of working with them. While it’s only been 6 months, I am sure we will have our desired results in a year. AS Marketing delivers regular content and audits, so we know we are on the right truck.
Kanika Choudhary
Brand Marketing Manager, Restructum
Say Goodbye to Budget Insecurities and Hello to Optimized Marketing Operations in 2025
