Louise Persson

Louise loves to see the big picture as much as she loves to deep dive into the nitty gritty. Holistic marketing strategies to carefully chosen words, nothing is too big or too small.

A Guide to International PPC Management

Many don’t realize that international PPC management requires a multilingual approach with unique personalization. Showing an appreciation and understanding of users’ distinct language nuances and cultural viewpoints is key to ad engagement.  To help you tackle global expansion like a pro, we’ve summarized everything you need to know about international PPC management—from creating a global …

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How Are Metrics Used To Help International Marketers?

International marketing can take a lot of trial and error. When breaking into new regions, you’re likely going to find that what works in one place, doesn’t necessarily bring results in another. Both internal and external marketing metrics provide you with essential, data-driven insights into the effectiveness of your campaigns. That’s why metrics should be …

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