Zoe Ashbridge

Instagram users are dusting off this neglected and misused marketing tactic and pouring in all of the love that it deserves and placing it into the public eye. Forcing all of us to see alt text as both a focus and central part of usability online. That’s exactly how it should be. Alt text is …

How Instagram Users are Setting the Example for Alt Text? Read More »

The alternative is black hat link building which does you more harm than good.  Honestly, black hat link building is soulless and meaningless, anyway. It won’t fulfil the most conscientious of us, but where’s the line between black hat and white hat? And how can you build high quality, relevant links to your site? Let’s …

How White Hat SEO Link Building Helps Page Rank Read More »