Upskill with AS Marketing!

Here, we proudly showcase a dynamic collection of our past and forthcoming online masterclasses, webinars, and conferences. 

Each event is a unique blend of expertise and practical insights, aimed at equipping you with the latest trends, strategies, and tools in international marketing. 

Whether you’re looking to refine your skills, learn new techniques, or gain a competitive edge, our diverse range of events caters to all facets of marketing proficiency.

Browse through our archive for valuable lessons from past events or explore upcoming opportunities to engage with industry experts.

Scroll down to explore our upcoming events!

Upskill with AS Marketing!

Here, we proudly showcase a dynamic collection of our past and forthcoming online masterclasses, webinars, and conferences. 

Each event is a unique blend of expertise and practical insights, aimed at equipping you with the latest trends, strategies, and tools in international marketing. 

Whether you’re looking to refine your skills, learn new techniques, or gain a competitive edge, our diverse range of events caters to all facets of marketing proficiency.

Browse through our archive for valuable lessons from past events or explore upcoming opportunities to engage with industry experts.

Scroll down to explore our upcoming events!

We dive deep into:

International Marketing Strategy

Marketing Localization Workflows

SEO and Content Localization

Localized PPC & Ad Campaigns

Multimarket Conversion Tracking

International Marketing Metrics

… and much more!

Get to know the host

Adriana has carved a niche as a multilingual marketing maven, designing seamless online strategies tailored for both
global B2B and B2C enterprises.

Through trial and error, she has learned to navigate international marketing and multilingual campaigns with precision. 

Not just a strategist, Adriana is a passionate educator.
From speaking at conferences like BrightonSEO to
her contributions at Search Engine Journal,
she has a penchant for sharing her wisdom. 

As featured in

Upcoming events

Our events are free to join but you’ll leave with a wealth of information!

March 20-21, 2024

International Marketing Summit

Get ready for the very first International Marketing Summit, co-hosted by Weglot and AS Marketing! An event dedicated to marketing professionals poised to transform their global strategy.

Here’s what you’ll learn:

  • Mastering International Markets with AI-Powered Campaigns by Sylvain Charbit @ Hubspot
  • A Deep Dive Into Common Pitfalls and BEst Practices for Mulitlingual Content Creation by Remi @ UKG
  • How to Kickstart Your European Expansion, One Country at a Time by Patrice @ Partoo
  • Achieving 2x Traffic Globally by Ana @ Doofinder
  • Mastering the Global Stage by Belinda @ Goldcast
  • When to Go Local and When to Stay Global by Robyn @ Canva
  • Best Practices for Double-Byte Characters by Nanako @ TAMLO
  • The Challenge of Content Localization in a Regulated Industry by David @ iBanFirst
  • How to Use Multi-Language Google Ads to Expand Internationally by Leigh @ AS Marketing
  • Mastering International Markets with AI-Powered Campaigns by Sylvain Charbit @ Hubspot
  • A Deep Dive Into Common Pitfalls and BEst Practices for Mulitlingual Content Creation by Remi @ UKG
  • How to Kickstart Your European Expansion, One Country at a Time by Patrice @ Partoo
  • Achieving 2x Traffic Globally by Ana @ Doofinder
  • Mastering the Global Stage by Belinda @ Goldcast
  • When to Go Local and When to Stay Global by Robyn @ Canva
  • Best Practices for Double-Byte Characters by Nanako @ TAMLO
  • The Challenge of Content Localization in a Regulated Industry by David @ iBanFirst
  • How to Use Multi-Language Google Ads to Expand Internationally by Leigh @ AS Marketing
April 24-26th, 2024

Brighton SEO - How to Use GA4 Track & Optimize SEO Performance

For the third time, Adriana is invited to speak on the Brighton stage. 

This time she’ll teach you how to use GA4 to track & optimize your SEO performance.

Here’s what you’ll learn:

  • The differences between UA and GA4 in context of SEO
  • How to do a quick review of GA4 event tracking functionality in a post-migration from UA context, considerations for GA4 integrations within typical tech stack
  • Steps for setting up conversion/event tracking for SEO with GA4

  • Steps for tracking engagement for SEO with GA4

  • Examples of using this data for ongoing optimization and scaling SEO performance

  • The differences between UA and GA4 in context of SEO
  • How to do a quick review of GA4 event tracking functionality in a post-migration from UA context, considerations for GA4 integrations within typical tech stack
  • Steps for setting up conversion/event tracking for SEO with GA4

  • Steps for tracking engagement for SEO with GA4

  • Examples of using this data for ongoing optimization and scaling SEO performance

Previous events

Excited about our events, but a little late to the game? No problem. We’ve got you covered with on-demand recordings.

Search London Online - GA4 and Getting SEO Investment Approved

The first Search London event of 2024 will be held online. Irina Serdyukovskaya and Adriana Stein are talking about GA4 and Getting SEO investments approved.

It’s time to change your perspective on GA4 and SEO investments. Get excited rather than terrified!

Here’s what you’ll learn:

  • How GA4 can help to answer specific questions about content
  • How we can leverage the flexibility GA4 offers
  • How to gather comprehensive data on SEO performance and potential ROI
  • How to conduct keyword and competitor research
  • How to build out a SEO forecast
  • How to align SEO impact with sales KPIs incl. Conversion rate, average contract value and average sales cycle
  • How GA4 can help to answer specific questions about content
  • How we can leverage the flexibility GA4 offers
  • How to gather comprehensive data on SEO performance and potential ROI
  • How to conduct keyword and competitor research
  • How to build out a SEO forecast
  • How to align SEO impact with sales KPIs incl. Conversion rate, average contract value and average sales cycle

How to Use GA4 to Track & Optimize SEO Performance

In this webinar, we’ll teach you all about Google’s new advanced tracking features on GA4.

“We’ll cover information about how GA4 allows for detailed tracking of customer behavior, which you can use to create strong, data-informed and SEO-friendly strategies.

Here’s what you’ll learn:

  • The primary differences between UA and GA4 regarding SEO
  • How to review GA4 event tracking functionality after the UA to GA4 migration
  • How to customize event tracking to align with your SEO goals
  • Everything you need to know about GA4’s automated event tracking
  • How to enhance your SEO strategy with top event tracking ideas

  • Key considerations for integrating GA4 with your tech stack

  • Examples of how to use data for ongoing optimization and scaling SEO

  • The primary differences between UA and GA4 regarding SEO
  • How to review GA4 event tracking functionality after the UA to GA4 migration
  • How to customize event tracking to align with your SEO goals
  • Everything you need to know about GA4’s automated event tracking
  • How to enhance your SEO strategy with top event tracking ideas

  • Key considerations for integrating GA4 with your tech stack

  • Examples of how to use data for ongoing optimization and scaling SEO

How to Scale B2B Ads Across Multiple Regions and Languages

In this masterclass, you’ll learn how to effectively scale B2B ads across multiple regions and languages.

We’ll guide you through different global marketing methods and how to track performance effectively, so you can optimize your marketing strategies and achieve ROI in new markets.

Here’s what you’ll learn:

  • Why multi-language ad campaigns are crucial for international PPC success

  • How to scale your ad campaigns across multiple regions and languages

  • Best practices for connecting foundational marketing KPIs to revenue generation and business growth

  • How to track international marketing success using the best metrics

  • How to create an international PPC strategy that engages and converts

  • Why multi-language ad campaigns are crucial for international PPC success

  • How to scale your ad campaigns across multiple regions and languages

  • Best practices for connecting foundational marketing KPIs to revenue generation and business growth

  • How to track international marketing success using the best metrics

  • How to create an international PPC strategy that engages and converts

How to Scale International SEO Operations to Ensure Long-Term Success

Here, you’ll discover key information on how to scale international SEO operations to help ensure long-term success.

Learn hands-on strategies to streamline your international SEO projects and deploy campaigns across diverse departments or nations.

Here’s what you’ll learn:

  • The importance of scaling people operations when growing your business

  • How to streamline your international SEO projects

  • Best practices for forecasting and tracking SEO results

  • How organizational structures influence SEO initiatives

  • Steps to deploying SEO across diverse departments or nations

  • The importance of scaling people operations when growing your business

  • How to streamline your international SEO projects

  • Best practices for forecasting and tracking SEO results

  • How organizational structures influence SEO initiatives

  • Steps to deploying SEO across diverse departments or nations

How to Harness the Power of Multi-Language SEO With Localization

Have you ever wondered how to harness the power of multi-language SEO with localization? If so, this Webinar is for you.

Learn all about best practices, common pitfalls, localization tools, and international SEO forecasting with ROI (and examples!)

 

Here’s what you’ll learn:

  • Best practices for localizing site structure and SEO strategy

  • How to avoid the pitfalls associated with mass-website translation

  • How to track international marketing success using the best metrics

  • How to create an international PPC strategy that engages and converts

  • Best practices for localizing site structure and SEO strategy

  • How to avoid the pitfalls associated with mass-website translation

  • How to track international marketing success using the best metrics

  • How to create an international PPC strategy that engages and converts

How to build an effective International SEO Strategy + Live Example

In this Webinar, we partner with Weglot to discuss how to build an effective international SEO strategy.

We’ll cover everything from how to structure your international websites to the process of creating localized content that resonates with local search intent.

 

Here’s what you’ll learn:

  • International SEO best practices

  • How to technically structure international websites

  • Best practices for creating localized content that resonates with local search intent, language preferences, and cultural nuances
  • International SEO best practices

  • How to technically structure international websites

  • Best practices for creating localized content that resonates with local search intent, language preferences, and cultural nuances

Learn How to Build a multi-language SEO Strategy

Learn how to build a multi-language SEO strategy without all of the headaches.

This masterclasses covers the value of expanding markets outside the US and UK, how to localize business strategy and messaging, and the SEO steps to achieve successful international expansion.

 

Here’s what you’ll learn:

  • The value of expanding to markets outside the US and UK

  • How to localize your business strategy and messaging

  • SEO steps to achieve a successful international expansion
  • The value of expanding to markets outside the US and UK

  • How to localize your business strategy and messaging

  • SEO steps to achieve a successful international expansion

Guest Media

Want to dig deeper? Our CEO, Adriana Stein, has expanded on most topics in her published articles. For the experienced marketer.

How To Use Market-Specific Conversion Tracking To Drive International SEO Success
Learn why precise conversion tracking is crucial for your expansion efforts. Discover how to set it up and measure long-term results effectively.
Build a Business Case to Get an International SEO Investment Approved for 2024
Have you been wanting to get an international SEO investment approved? Dig into this article to uncover Adriana’s tips on how to build a business case to do so.
How to combine Google Ads with other channels to retarget, nurture and convert

Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media.

Can AI perform multilingual SEO translation and localization?

While artificial intelligence has the potential to make you a more effective SEO or digital, using it for translation and localization in search engine optimization comes with business considerations that you need to take seriously.

I moved to Germany from the US for free education and almost got deported. It’s one of the best things that ever happened to me.

College in the US can seem like a never-ending financial black hole. In 2016, I got a bachelor’s degree in English and anthropology from …

Interested in sponsoring one of our events?

AS Marketing loves collaborating with brands around the world and we’re excited to offer unique opportunities to our sponsors. Webinar partners are included in event promotion across multiple channels to boost brand exposure and recognition.

Our sponsors will also gain access to all of our email generated from webinar sign ups under their event. What’s more, we’ll share our promo materials to help you highlight sponsorships throughout your marketing campaigns.

Want to be seen as a thought leader? We can make that happen. Contact AS Marketing today to learn more about our sponsorship opportunities.

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