International expansion driven by native speakers

Ready to expand outside of your current markets, but aren’t quite reaching your full potential? You’re not alone.

Meet Company X, a multinational company that was interested in strengthening their globalization efforts.

Like most expanding companies, their first thought was focusing on regions with strong economies.

In order for that to work, they knew they needed to involve some degree of language localization, but how? How can they maximize their multilingual marketing efforts in order to achieve strong results in their target regions?

They started with a basic website translation and waited for the results to roll in.

But all that came were crickets…

Company X realized that native language experts were essential if they wanted to engage and convert the person on the other side of the screen. They realized that rather than using direct (often inaccurate) translations, they needed to understand the difference in idioms, phrasing, and intent that translation tools don’t offer.

In a nutshell: pure translations don’t bring sales.

And that’s where AS Marketing’s native language marketing experts come in.

We’re here to help you generate true international business growth with multi-language personalization across specific regions.

AS Marketing is a team of 40+ international marketing experts located in cities across the globe. We understand that the old way of “blanket globalization with translation” doesn’t bring the results you need for true international success.

Basic translations are the old equivalent of billboard marketing. Yeah, your audience might see your brand, but are they going to take action? Probably not.

The new “globalization” is personalization across specific regions in your target audience’s native language. This allows you to create targeted messaging that actually resonates with your local target audience.

Let our team help fuel your international growth.

Leigh Buttrey

Head of Client Accounts
Leigh helps businesses align all of their marketing channels seamlessly. She has a soft spot for data driven marketing and paid media campaigns have her heart. Leigh is based in the UK.

Louise Persson

Head of Marketing
Louise loves to see the big picture as much as she loves to deep dive into the nitty gritty. Holistic marketing strategies to carefully chosen words, nothing is too big or too small. Louise is based in both Sweden and Spain.

Liz Villaseñor

Head of Operations
Liz is obsessed with making everyone’s work at the agency efficient, productive, and fun. She enjoys developing SEO and marketing automation strategies and helping grow businesses. Liz is based in Czech Republic.

Lukas Reinhardt

International Project Manager
Lukas is an international SEO manager who helps companies strategically enter new markets through localized content. Lukas was born in Germany but has lived around the world from Oman to Norway and is currently based in the UK.

Swap blanket translation for regional strategies that engage and convert

Vague, mass-marketing globalization campaigns used to work, but the world has changed. Today, long-lasting, sustainable results are achieved through a personalized, regional marketing strategy that:
  • Engages your target audience in their native language in order to generate qualified leads and sales
  • Guides the user across the entire sales funnel based on local messaging and a customer journey that resonates with them
  • Incorporates processes that match regional conditions that easily scale over time

The AS Marketing 4P Framework

Person

We appeal to a highly specific target audience and speak to them on an individualized level.

Place

We integrate local adaptations to capture multilingual nuances across different regions.

Personalization

We identify unique angles and communicate through local standards in the target audience’s native language.

Process

We utilize efficient quality assurance processes to ensure relevant localization and strategic efficiency.

Expand internationally with proven, multilingual strategies
that bring lasting results

Let our team of international experts help you create localized marketing strategies that resonate
with your target audiences around the world.

Real people, real results, real international market growth

“Working with the AS Marketing team has been a pleasure. The team was able to not only craft a content and email marketing strategy to help us reach our goals, but also to lead us throughout the whole implementation process with dedication and expertise. I would highly recommend them to any company looking to up its game in content marketing.”

Tobias Arns

Chief Marketing Officer, Kindly

“AS Marketing has been very helful in developing and executing our SEO content plan. Before working with her, we didn’t know how to approach our content marketing in an efficient and cost-effective way. But from day 1, Adriana gave us a concrete plan that was really centered on the needs of our customers. Thanks to her, our organic traffic continues to increase, and with that, our user base and revenue. We’ve never worked with an SEO consultant like her before with suck a holistic and customer-centric approach to marketing.”

Anja Zschörnig

VP of Marketing, Loyalty Prime

“With the launch of the new company, we were looking for an agency to place us effectively. We started working with AS Marketing, and so far, it has been really good. Not having to micromanage the project was one of the key advantages of working with them. While it’s only been 6 months, I am sure we will have our desired results in a year. AS Marketing delivers regular content and audits, so we know we are on the right truck.

Kanika Choudhary

Brand Marketing Manager, Restructum

Localized, punctual, and transparent – no matter what

  • Localized strategies for local markets:
    Each region has different needs, different cultures, and different ways of speaking. Our native speaking marketing experts help you develop a localized strategy that appeals to your target audience, wherever they are.
  • Strict adherence to deadlines:
    Business stalls without a dynamic marketing plan, so don’t spend months waiting for yours to launch. Our international experts maintain a strict adherence to deadlines, ensuring that you get what you need, when you need it.
  • Full transparency about project goals:
    Ready to branch into unmarked territory, but don’t know where to start or what to expect? We’ll walk you through the process so you understand what results you can expect from our collaboration.

Achieve international market success with strategies backed by
proven results

Multilingual SEO

Directly translating content doesn’t mean you’ll reach international success. Our multilingual SEO processes ensure that your target regions achieve organic growth with localized keywords and content.

Multilingual PPC

Every market is unique, so showing everyone the same ads won’t work. Our multilingual PPC processes help you localize and personalize your ads for regions you want to target and convert.

Multilingual Marketing

True international market success involves a holistic and localized approach. No matter the channel, we’re here to support you with all facets of multi-channel marketing to achieve the results you deserve.

Read about our marketing expertise in industry-leading publications

From America to Germany and beyond

AS Marketing’s founder and CEO, Adriana Stein, grew up fascinated by different cultures and the various ways of life around the world. During a trip abroad, she decided to relocate permanently to Germany. After experiencing the beauty of cultural and language differences, she made it her mission to help companies harness the power of those differences within their marketing strategies.

AS Marketing was founded upon the core premise that holistic marketing strategies should provide our clients with true, long-lasting results. With the help of her multilingual team, she focuses on helping our clients increase their global online presence, expand into new markets, and scale their business.

Curious to learn more about multilingual marketing? Join our next masterclass!

Over the years, we’ve tested hundreds of best practices, processes, and tactics to see what works best for international marketing strategies. Now, we’re ready to share these free resources with the world.

Learn more by signing up for our next masterclass!

Partner with our talented, multilingual team

Working with a team of skilled marketers is great. Working with a team of skilled, multilingual marketers is even better. Our international digital marketing specialists work together to provide our clients with proven strategies that generate lasting results. To learn how we can help you develop a personalized plan for globalization, book a discovery call with us today.
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